GoPro / Content Acquisitions / 2017-2018
I worked at GoPro for one year focusing on the brand’s content acquisition program - GoPro Awards.
We acquired thousands of assets from creators around the world for use on social media, marketing materials, and advertising.
My role consisted of:
Selecting content and assessing performance
Managing monthly communication to millions of creators - developing emails, audiences & blog posts
Facilitating payments and legal clearance on a global scale
Planning quarterly live video training session to educate GoPro’s community and increase submitted content quality. ( ~3000 concurrent viewers)
Developed script, invitation email campaign, and presentation deck
Saved Livestream video viewable here. Use passcode 'Awards' for access