GoPro / Content Acquisitions / 2017-2018

I worked at GoPro for one year focusing on the brand’s content acquisition program - GoPro Awards

We acquired thousands of assets from creators around the world for use on social media, marketing materials, and advertising.

My role consisted of:

  • Selecting content and assessing performance

  • Managing monthly communication to millions of creators - developing emails, audiences & blog posts

  • Facilitating payments and legal clearance on a global scale

  • Planning quarterly live video training session to educate GoPro’s community and increase submitted content quality. ( ~3000 concurrent viewers)

    • Developed script, invitation email campaign, and presentation deck

    • Saved Livestream video viewable here. Use passcode 'Awards' for access

GoPro Awards pieces 👇