RED BULL media house // SUMMER 2015 // CHICAGO
Throughout the summer I produced 16 photos, 8 videos and 7 GIFs that were shared across Red Bull's social accounts as well as Red Bull athlete's accounts.
I had the privilege of capturing content on-site at Lolla 2015. See here for an image I took that is featured on Redbull.com
Red bull snapchat takeover
I assisted Aaron Colton, a Red Bull motorsports athlete, with his takeover of the Red Bull Snapchat account during Red Bull INDY GP 2015. We used his phone to sign into the Red Bull Snapchat account and each posted photos/videos of the day.
Overall, his story got 33k views.
Red bull social analytics
Tasked with assessing the performance of different types of content across Red Bull's Twitter & Instagram accounts, I created an presentation deck that detailed what content performed best for each local handle in the North Business Unit (18 handles overall)
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As a first year Student Brand Manager, Michael utilized his knowledge and experience to excel in his summer internship for the Digital Marketing Services team. In addition to projects and tasks assigned to him, Michael is a quick learner with a passion for Red Bull and the digital world. He was able to handle projects and tasks independently throughout the summer, and took challenges and complications head on.
It was very easy being Michael’s manager. He’s attentive, thorough, likable, and smart. I knew I had someone special when Michael submitted some of the most innovative social content for not only the owned local social handles, but also the global Red Bull social properties. He understands the importance of pushing the boundaries and how to go above and beyond the call of duty.
Aside from his professional qualities, Michael is a great human being. He’s always smiling and always happy. Everyone who knows Michael understands how much he loves life, adores his family, and cherishes his friends. He has a dynamic personality with strong character. It has been my pleasure getting to know Michael and helping him to develop.
Digital Marketing Services Specialist